Danny Spitzberg, is part of a team of applied and academic researchers supporting workers and allies at The Workers’ Algorithm Observatory. He is a user researcher for a cooperative economy and facilitates worker-led research with Turning Basin Labs, a staffing and training co-op based in Oakland, California.
Danny is trained as an economic sociologist and co-op business developer. His speciality is connecting worker co-design and digital product development. The process starts with worker-led research studies where community members collect, analyze, and decide how to use their data and insights. It ends with that group developing an ownership model for a business they value and depend on.
Previously, he did UX research for various member-led, community-oriented digital products with groups ranging from Up & Go and Rideshare Drivers United to the Lean Startup Co. and the Harvard Berkman Center. Danny organizes with Exit to Community e2c.how, a new ownership strategy for startups we value, and with Start.coop, Danny created the Ownership Model Canvas, a tool for designing effective member-ownership.
Over the last few years, Danny created a model for user- and worker-led co-design, an efficient and durable approach distinct from mainstream inclusive design. He does this by combining social research, marketing, and co-design skills. His background is in economic sociology, cooperative development, and 6+ years of building digital tools and platforms with cross-functional agile teams.